Welcome to our website! SH Media marketing – New Horizons Individual Training
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Media marketing

Photography is one of the most versatile fields in the arts sector. The application of photography is in different fields such as fashion, journalism, entertainment, science etc. Skilled photographers are required in different firms including news agencies, electronic media, modeling agencies, wildlife photography, etc.

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Course Overview

This course enables the candidates to understand the use of different cameras and learn techniques for working in Adobe Photoshop CC, including how to correct, enhance, and distort digital images, create image composites, and prepare images for print and the web.

Course Modules

  • Photoshop lightroom

  • Photoshop Lightroom Classic

  • Photoshop

  • Camera Raw

Course Content:

Starting to work in Adobe Photoshop

Using the tools

Sampling a color

Working with tools and tool properties

Undoing actions in Photoshop

More about panels and panel locations

Strategy for retouching

Resolution and image size

Opening a file with Adobe Bridge

Straightening and cropping the image in Photoshop

Adjusting the color and tone

Using the Spot Healing Brush tool

Applying a content-aware patch

Repairing areas with the Clone Stamp tool

Sharpening the image

About selecting and selection tools

Getting started

Using the Quick Selection tool

Moving a selected area

Manipulating selections

Using the Magic Wand tool

Selecting with the lasso tools

Rotating a selection

Selecting with the Magnetic Lasso tool

Selecting from a center point

Resizing and copying a selection

Cropping an image

About layers

Getting started

Using the Layers panel

Rearranging layers

Applying a gradient to a layer

Applying a layer style

Adding an adjustment layer

Updating layer effects

Adding a border

Flattening and saving files

Getting started

Improving a snapshot

Adjusting facial features with Liquify

Blurring a background

Creating a panorama

Filling empty areas when cropping

Correcting image distortion

Extending depth of field

Moving objects with the Content-Aware Move tool

Adjusting perspective in an image

Working with masks and channels

Getting started

Using Select and Mask

Creating a quick mask

Manipulating an image with Puppet Warp

Using an alpha channel to create a shadow

About type

Getting started

Creating a clipping mask from type

Creating type on a path

Warping point type

Designing paragraphs of type

Adding a rounded rectangle

Adding vertical text

About bitmap images and vector graphics

About paths and the Pen tool

Getting started

Drawing with the Pen tool

Working with defined custom shapes

Importing a Smart Object

Adding color and depth to a shape using layer styles

Getting started

Arranging layers

Using Smart Filters

Painting a layer

Adding a background

Using the History panel to undo edits

Upscaling a low-resolution image

About the Mixer Brush

Getting started

Selecting brush settings

Mixing colors

Mixing colors with a photograph

Painting and mixing colors with brush presets

Getting started

About the Timeline panel

Creating a new video project

Animating text with key frames

Creating effects

Adding transitions

Adding audio

Muting unwanted audio

Rendering video

Getting started

About camera raw files

Processing files in Camera Raw

Applying advanced color correction

Getting started

Using layer groups to create button graphics

Automating a multi step task

Designing with artboards

Preparing files for printing

Getting started

Performing a “zoom test”
Identifying out-of-gamut colors

Adjusting an image

Converting an image to CMYK

About color management

Specifying color-management settings

Proofing an image on screen

Saving the image as a CMYK EPS file

Printing a CMYK image from Photoshop

What Are Key Media Marketing Requirements and Skills?

To enroll in our Media Marketing courses, beginners need only basic computer skills and a passion for learning. Intermediate-level courses require familiarity with marketing concepts and social media platforms, while advanced programs are designed for those with prior experience, knowledge of tools like Google Analytics, and a portfolio of relevant work. Reliable internet access and a drive to succeed are essential for all learners.

Target Students/Prerequisites

This course is intended for:

Individual who are interested in pursuing a career in marketing, media marketing and content generation.

 

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